We founded our business in December 2005; however, it wasn't quite a western store when we began.  We were once a "Discoteca" kind of like a Tower Records who catered to the Latino/Mexican community where we sold the latest Regional Mexican, Pop, and Rock CDs, & DVDs to our customer base.  With the introduction of music sites such as Pandora, Spotify as well as downloads and the market crash of 2008, we were forced to transition in order to stay afloat and survive.  Slowly we began to incorporate western clothing and boots, as well as straw and felt hats, until it was time to fully retire our music store.  Our official store name still remains Paraiso Musical, but we are doing business as Gioboots. We named the store after our first-born son Giovanni. 

Now our focus is to provide our customers with quality and unique western products, including items you can't readily find in other western stores.  We have a variety of brands including, but not limited to Ariat, Rock Revival, Pan Handle, Hooey, Kimes Ranch, Cinch and many others.  Initially we were an all-men store, but now have expanded to include a wide variety of brands for women too. You can now find fashion clothing, boots and felt hats for women as well. We strive stay up to date with the newest trends and often seek customer feedback to ensure we are meeting your needs.  We pride ourselves in providing the best customer service in the area by serving with respect, professionalism and kindness.   Come visit us!!!